Wouldn't it be great if there was one simple product that could keep rusks, dummies, spoons, veggie sticks, teethers and toys off the floor, away from dirt and germs?

Now there is. 

The super-grippy, oh so versatile, Oopsy Doopsy will be your baby's friend (and yours!) from newborn to toddler stage. 

Bubs love the feel of the soft, flexible silicone socket that will hold rusks, spoon handles and other things. And unlike other food holders, ours has an open base so it can be rinsed completely clean, ensuring good hygiene. 

The short and long straps are specially designed, with snaps and loops in all the right places, to hold a range of different objects. The short strap clips to bub's clothes and the long strap secures to a safety harness on a high-chair or car seat etc. 

Scroll down to choose your colour or find out why the Oopsy Doopsy is the all-in-one, go-anywhere tether for bub's favourite things. 

Beau Bébé was founded by me. There I am in the photo, holding my daughter who inspired the Oopsy Doopsy. She proudly holds the Australian record for dropping her rusk the most times in a five minute period, while I tried to have a shower. Lucky she's cute! 

The Oopsy Doopsy does a fine job with rusks (push the rusk in and it's not coming out unless you want it to) but it's more than that. The combo of the silicone socket and the specially designed straps makes it an all-in-one product that can hold onto just about anything your baby can drop, so you don't need to keep a clutter of straps and holders on hand.  

The Oopsy Doopsy is safe, durable and easy to clean because those are must-haves. And it's pretty because, well, I like pretty things.

Here are some cute bubs with their Oopsy Doopsys (thanks to their mums for sending these pics)